Vodafone Becomes First Mobile Operator to Offer DRM-Free Music
The download music market has really opened up for consumers over the last year and it looks like DRM could soon become a thing of the past. As more and more companies digest the fact that DRM only hurts the legitimate buyers and encourages music piracy even more, innovative solutions to tackle the problem are coming to the fore.
The latest company to offer an alternative to DRM is Vodafone, which has become the first mobile operator to enable its users to download music with absolutely no DRM restrictions. The move comes as Vodafone finalises deals with Universal Music Group, Sony, and EMI, which will see the company granted permission to distribute the groups’ digital music free from digital rights management restrictions. In other words, when Vodafone customers download digital music, they will be able to move that file to any computer or other music-playing device they like.. mobile phone, netbook or laptop, making music more accessible on the move. If you interested in mobile broadband as a means to access music on the move, for more info on the latest mobile broadband and laptop deals, try a dedicated website such as Mobile Broadband Genie.
Pieter Knook, the Internet Services Director with Vodafone said after the announcement that customer centricity is a very important factor in the company’s strategy and the new deal shows that the company is ready to take proactive steps to fulfil the customers’ needs. He added that music being an essential part of most people’s lives, the new service would be a major boost for the Vodafone customers as they would now be able to choose from millions of tracks from most of the major artists and music labels without downloading limitations.
